| I recently read a press release at Media-Screen that intrigued me. Now mind you this was just a press release and it was a little thin on backup data. Or at least I could not find any linked or attached to the release. The gist of the release is that Broadband users in America are spending 48% of their time online. And the bulk of their time is being spent accessing sites related to entertainment and communication. Probably no surprise to those of you reading this article. It has been the opinion most recently that most folks get their news from the web more so than in years past when they might get it from either the nightly newscast or the daily paper. Of course this is still only a feasible method for those folks that have access to broadband Internet connections either at work or at home. I know that I am guilty of this both places. If a storm rolls in the first thing I do is check online to see up to the minute radar coverage and forecasting for my area. Not like in the past where I might have turned on the radio to see what they say about the storm coming in. So imagine in a few years when the broadband availability is even more widespread. Will we all be a nation of "Internet Potatoes" instead of "Couch Potatoes"? Consider these numbers from Harris Interactive® found that 77 percent of adults are now online, up from 74 percent in February/April 2005, 66 percent in the spring of 2002, 64 percent in 2001 and 57 percent in spring of 2000. When Harris Interactive first began to track Internet use in 1995, only nine percent of adults reported they went online. So what are we all doing online? Well like me I am sure that alot of folks get a quick weather fix each day. Or maybe they want to see how a particular stock is doing. And of course I would think that most people that are online check their email at least once during the day. Here is a excerpt from a survey at the Pew Internet and American Life Project. Here are the top 591% Send or read email 91% Use search engine to find information 84% Search for a map or driving directions 79% Look for health/medical information 78% Research a product or service before buying it
Labels: Editorial
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